In the skincare solutions market, competition never sleeps. Customers can choose from countless brands, so a quality product alone is not enough – companies must also offer a story, an experience, and trust.
The Slovenian company Dr. Asya Grafy Bio Institute d. o. o. has, precisely for this reason, succeeded in building a recognizable identity. Their natural and innovative skincare solutions combine the latest scientific findings, advanced bioengineering complexes, and collaboration with top European biotechnology laboratories. In addition to developing their own formulas, they also dedicate significant attention to educating users – on social media and other channels, they don’t just present products, but also spread knowledge about skincare, a healthy lifestyle, and well-being.
But even the most innovative companies need fresh ideas.
When the company’s founder, Dr. Asja Grafy, learned about the opportunities offered by the INDUSAC platform, she quickly recognized its potential for developing new approaches – both in products and in marketing. She was among the first to publish several business challenges, and the response from students and researchers exceeded expectations.
The team from the “Jožef Stefan” Institute further promoted the challenges within the Enterprise Europe Network, which generated even more interest and new connections.
International teams of young talents were formed, tackling various challenges – from technological solutions to market analysis and the preparation of marketing strategies. One of the teams, composed of Maša Ćorović, Sabrina Jurkošek, and Dragan Jovanovski, focused on the question:
How can natural skincare solutions be brought even closer to modern users?
Their goal was to prepare a modern and authentic marketing approach that would emphasize the company’s values: natural skincare, a healthy lifestyle, and a culture of well-being.
After several weeks of intensive collaboration, the team prepared a comprehensive marketing strategy that combined current trends, tailored content, and persuasive communication. Additionally, they also developed an interactive digital tool to improve the user experience.
For successful implementation, they conducted an in-depth analysis of competitors, trends, brands, websites, campaigns, and communication channels. Maša prepared content tailored to target users, Sabrina designed the strategy for social media and email notifications, and Dragan upgraded the solutions based on the analyses performed and market findings.
The result? Benefits for everyone involved.
The young team members gained valuable experience in solving concrete business challenges, while Dr. Asya Grafy Bio Institute gained new ideas, a fresh perspective, and additional opportunities for growth in an extremely competitive market.
This story demonstrates the importance of connections between companies, researchers, and young talents. Such collaborations, supported by projects like INDUSAC and Enterprise Europe Network, help companies develop innovations faster, strengthen their visibility, and stay a step ahead of the competition.
And if you’ve recently been drawn to an interesting message about Dr. Asja Grafy’s skincare on social media or online – there’s a high probability that Maša, Sabrina, and Dragan were behind it.