From digital contact to business meeting: acquiring partners and customers in foreign markets
The Public Agency of the Republic of Slovenia for the Promotion of Investments, Entrepreneurship and Internationalization (SPIRIT Slovenia, public agency) and the Ministry of Economy, Labour and Sport in cooperation with the Chamber of Crafts and Entrepreneurship of Slovenia are organizing a free professional webinar:
From digital contact to business meeting: acquiring partners and customers in foreign markets,
which will take place on 26. 11. 2026 from 10:00 a.m. to 11:30 a.m.
Contents:
- definition of the ideal foreign customer, distributor or business partner;
- finding relevant companies and key decision-makers using LinkedIn and other digital resources;
- assessing which contacts are really relevant to the company;
- preparing a convincing and targeted message for the first contact;
- LinkedIn, email, recommendations, trade shows, and business events;
- establishing contacts before trade fairs or business delegations in order to arrange meetings in advance;
- resuming communication after the first contact, meeting or fair;
- the most common mistakes when addressing foreign partners and the reasons why messages go unanswered;
- establishing a simple and transparent system for monitoring contacts and business opportunities;
- practical preparation of a short address and a sequence of messages for a selected foreign market.
Practical part
Participants in the workshop would:
- define the profile of their ideal foreign partner or customer;
- find some concrete potential contacts;
- prepare a personalized message for LinkedIn or email;
- create a plan for further communication;
- receive feedback on the prepared address.
The training will be led by Maša Butara, a marketing and creative strategist specializing in digital communication, social networks and content creation.
She has more than 14 years of experience working in agencies and companies, where she developed digital strategies and content campaigns for Slovenian and regional clients. She also has experience in teaching social media and marketing strategies.
Other information regarding registration and contact:
Publication of the event on the OZS website with mandatory online registration – below
Location: ZOOM
Free participation for all companies or all interested parties
The lecturer’s materials are given to all participants of the online training
Education is not recorded
More information on een@ozs.si and 01 / 58 30 822
You are invited!
